I have been asked to write an article on how to open a sport and fitness equipment store. This article on how to open a sport and fitness equipment store includes several important steps that a businessman should follow.

The fitness industry is growing and employment is a good reservoir. The trends highlighted in all Italian regions with a high demand for professional seller of sporting goods, predominantly male figure to date. This figure also works closely with sports clubs, government, sports stores and wholesaler’s sports, gyms and sports facilities which are major customers.

While the world of sports is very large, it is possible to broadly reduce it to three main areas:


- Furniture for gyms and locker rooms


Sedans, lockers for drugs, medicines cassettes, screens, tools and sports equipment


- Facilities for outdoor sports


-Supplies for football, basketball, volleyball, gymnastics, badminton, football, athletics, tennis, beach volleyball, handball, rugby, beach soccer.


- Sports equipment for gymnasiums


Rocker, records, bicycles, racks, dumbbells, benches multifunction platforms, ropes, collars and paintings Swedish furniture door gear and other equipment for bodybuilding, fitness and Pilates.


Within the intervention of the seller of sports equipment including school halls, dance schools, sports halls and swimming pools.


The seller of sporting goods operates as a trader of tools, clothing and accessories for those who practice the sport. Deals with:

- Supplying the sports staff as necessary as kit (clothing, accessories, tools);


- Manage a wide range of items that can meet the various needs and, in line with any specialization, offering materials of higher quality;


- Make purchases, choosing according to projected sales and profitability;


- Ensure the layout of the store trying to improve customer service and increase sales;


- Organizing the promotion of the shop, through discounts and advertising.


- In some cases, also provide customer support and maintenance of items sold.


The sale of a sports article can be a time when information and advice, which can be useful to improve the service. The seller knows how to present and promote products also setting up the store so appealing.


The seller of sporting goods can be either an independent dealer, an employee of shops and chains. Work directly with customers, but can also play tasks of management and organization of other sellers.


We report, in addition to the public, including suppliers, advertising agencies, window dressers, couriers, etc.


The seller of sports merchandise required specific knowledge, certainly favored by having its own specific experience of sport. Play an important role in professional skills in marketing and management.



The seller of sports must have:


- Good social skills, communication and negotiation;


- Especially for those working in large chains, the ability to work in teams and with a precise logical organization, respecting the roles and achieving goals.


To be engaged as a seller of sporting goods, in a small shop or a chain, you should contact respective holders and office staff. It can also open a shop selling sports goods: means giving life to a company (individual or corporate) and established in suitable premises.


You must then notify the Mayor, joining the Chamber of Commerce and equipping of a VAT. Sporting goods outlets (especially in franchising) are emerging in all major cities, providing good employment opportunities.